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FrizmWORKS: Clothes Worth Keeping

Clobber that doesn't require an occasion.

There's an impulse to think good clothes are new clothes. New collection, new season, new materials, new shapes. FrizmWORKS looks at things slightly differently.

Established in South Korea in 2010, the brand has built a reputation on well made everyday clothing, with a heavy emphasis on detail, construction and quality. They are not trying to reinvent the wardrobe, but make clothes worth keeping. That philosophy comes through in the collections.

There is a familiarity to FrizmWORKS. Cotton jackets, sweatshirts, trousers and knitwear receive enough thoughtful consideration to feel distinct without becoming forced. Fabrics have a comfort the their weight. Visible stitching. Hardware feels deliberate. Small details warrant a second look. It is the kind of clothing that makes even more sense after it has been worn a couple of times.

This is actually important, because even the best everyday clothes rarely stay pristine. They become softer after washing. They get scuffed. Your favourite overshirt starts to take on your shape, as the owner. A jumper suddenly becomes the one that gets a heavy rotation without thinking. FrizmWORKS understands the relationship between clothing and wearability.

FrizmWORKS adopts a 'no fuss' approach. The brand's ethos sits easily between heritage references and modern Korean design, borrowing from familiar pieces without becoming overtly nostalgic. The final product feels current, but it isn't particularly focused on chasing what is new.

Take the Heavy Wool Round Cardigan or one of the OG Pigment Dyeing Half Tees. They appear classic as they are contemporary and can be worn with both a smarter trouser or sweated up running shorts for that well deserved coffee.

For Progress Running Club, that makes the brand a seamless fit. We like clothing that can be worn hard, blended with what you already own and still look sharp. Clobber that doesn't require an occasion. FrizmWORKS makes plenty of that.

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