Precision Fuel & Hydration was launched in 2011 following years of collaboration with elite athletes and technology partners, all driven by a mission to create a simple and effective way for athletes to understand and manage their individual hydration needs.
The company was founded by Andy Blow, a graduate in Sport and Exercise Science and a former elite short-course triathlete who frequently secured podium finishes. However, his performance declined significantly in hot conditions and during longer IRONMAN events.
He struggled with severe cramping and other hydration-related issues, including hyponatremia—dangerously low blood sodium levels—despite following the prevailing hydration guidelines of the time. These personal challenges ultimately inspired the creation of Precision Fuel & Hydration, with the goal of helping athletes avoid similar setbacks and perform at their best.
